Wiki says, “Search Engine Optimization is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“Organic”) search results.”

Whenever you write down a question or a word in a search engine and hit ‘Enter’ you find a listing of web results that include your query phrase. Users usually visit those websites which are at the top most pages of this list as they understand those to be more appropriate to the query. If you have ever surprised to see why a few of these sites rank better than the others then let me tell you it’s because of a sturdy and powerful web marketing methods named as Search Engine Optimization (SEO) or Website Optimization..