Responsive Website Design
Responsive web design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors)
RWD uses so-called breakpoints to determine how the layout of a site will appear: one design is used above a breakpoint and another design is applied below that breakpoint. The breakpoints are commonly based on the width of the browser.
The same HTML is served to all devices, using CSS (which determines the layout of webpage) to change the appearance of the page. Rather than creating a separate site and corresponding codebase for wide-screen monitors, desktops, laptops, tablets and phones of all sizes, a single codebase can support users with differently sized viewports.
In responsive design, page elements reshuffle as the viewport grows or shrinks. A three-column desktop design may reshuffle to two columns for a tablet and a single column for a smartphone. Responsive design relies on proportion-based grids to rearrange content and design elements
While responsive design emerged as a way to provide equal access to information regardless of device, it is also possible to hide certain items — such as background images, as in the Transport for London example above, secondary content or supplementary navigation — on smaller screens. Decisions about hiding content and functionality or altering appearance for different device types should be based on knowledge about your users and their needs.
RWD has potential advantages over developing separate sites for different device types. The use of a single codebase can make development faster, compared to developing 3 or 4 distinct sites, and makes maintenance easier over time, as one set of code and content needs to be updated rather than 3 or 4. RWD is also relatively “future-proof” in that it can support new breakpoints needed at any time. If a 5-inch device or 15-inch device takes off in the market, the code can support the new devices. RWD doesn’t tie design to a particular device.
Because elements need to be able to resize and shuffle, it is often easier to implement a responsive design on a site that is focused on content, rather than functionality. Complex data or interactions can be hard to fit into modular pieces that are easy to shuffle around a page, while preserving clarity and functionality
What Challenges/Problems Does Responsive Web Design Solve?
- Upgrade the mobile and tablet viewing experience of your website visitors - no vertical or horizontal scrolling.
- No separate websites to be designed and maintained for mobile users.
- Fluid grids work as an extension of liquid layouts - albeit in a more robust manner fitting elements into huge and small screens effortlessly.
- Style Separated from Content - Since responsive web design works through CSS media queries, you get the advantage of content management abilities of your CMS of choice. We provide Drupal and Wordpress based content-managed responsive sites.
Why Our Responsive Web Design Company?
Not only can we incorporate responsive in your new website design scheme of things, but if you already have a website, we can modify it and make it responsive. Our team has all the tools and technology to make your website more accessible: media queries, flexible grid based layouts that use re-sizing, and flexible images & media.